ABOUT

Content production executive with over 25 years of experience producing a wide variety of award-winning commercial and digital content for the world’s most iconic agencies and brands. Successfully executed groundbreaking campaigns for Honda, Facebook, Apple, Toyota, GMC, Buick, Hyundai, Wrigley, Coors Light, Old Navy, TGI Friday’s, and others, with budgets from $35K – $12M+. A responsible and organized problem-solver who maintains composure and succeeds in high-pressure, deadline-driven environments while managing multiple projects simultaneously. An action-oriented, tenacious, and adaptable producer with a great perspective on the art of production that services the creative vision. A dedicated and committed team player with a nurturing management style who has developed and maintained lasting relationships that allow for successful project delivery. Seeking the opportunity to develop and lead a diverse, first rate creative production team in a cutting-edge company.

Executive Producer | Creative Producer | Freelance | 2020 – Present
  • Produced a variety of  broadcast and digital/social content for various agencies and brands.
RPA | Executive Producer | Los Angeles March 2021 – Sept. 2023
  • Produced and managed national, dealer, and pro bono projects for Honda, coordinating seamlessly with multiple teams resulting in elevated brand presence through timely and high-quality project deliverables including digital and social content.
  • Spearheaded Marathon’s new campaign initiatives by leading and mentoring a dedicated team, overseeing the RCO account, and negotiating with external production partners, resulting in the delivery of high-impact, world-class campaigns.
  • Collaborated intensively with leadership teams to innovate campaigns and implement flexible workflows, achieving consistent quality elevation across multiple brands.
Saatchi & Saatchi | Executive Producer | Dallas March 2017 – June 2020
  • Spearheaded national and local production for Toyota, managing broadcast and digital content while maintaining Toyota’s rigorous standards.
  • Directed creative teams and collaborated with world-class talent and cost consultants, ensuring high-quality content production within budget constraints.
  • Streamlined production processes and enhanced Toyota’s content creation, reinforcing a strong consistent brand image.
TBWA/Media Arts Lab | Executive Producer | LA May 2015 – March 2017
  • Led the production of groundbreaking integrated marketing campaigns, including Apple’s highly celebrated ‘Shot on iPhone’ campaign and the launch of iPhones 6S & 7.
  • Oversaw a $12M+ budget, developed a team of 20 producers, liaised and collaborated with international teams internal teams for localization purposes.
  • Strengthened relationships with A-level vendors maintaining the utmost confidentiality in accordance with Apple’s vendor security.
Innocean Worldwide | Executive Producer | Sept. 2013 – May 2015
  • Oversaw multifaceted branded, digital, and multi-platform entertainment production consistently delivering high-caliber and innovative content.
  • Managed and streamlined operations across broadcast, interactive, and internal editorial departments resulting in significant enhancement in production value.
  • Implemented operational efficiencies ensuring content delivery within budget and timeframe parameters.
Leo Burnett | Senior Producer | LA July 2012 – July 2013
  • Managed content and digital production across multiple platforms, culminating in the successful delivery of broadcast, webisodes, viral video and social content for GMC and Buick.
  • Executed the highly successful celebrity-driven “Experience Buick” campaign, enhancing brand perception.
  • Coordinated with diverse teams while seamlessly managing all facets of production, which led to a marked elevation in brand activity and engagement through high-impact campaigns.
Saatchi & Saatchi | Senior Producer | LA June 2006 – July 2012
  • Produced broadcast, digital, social, experiential, web, documentary, and long-form projects for Toyota, successfully launching major campaigns like Prius 3rd Gen, “Prius Goes Plural,” and “Ideas for Good.”
  • Directed, mentored, and trained a team of producers, ensuring the smooth execution of various projects.
  • Contributed significantly to Toyota’s post-recall reputation restoration through strategic campaigns.
Energy BBDO | Senior Producer | Chicago March 2004 – June 2006
Deutsch | Broadcast Producer | LA October 1999 – March 2004

Core Competencies

Integrated Production

360 Creative Advertising

Digital

Broadcast

Print

Radio

Social Media

Branded Content

Pre-Production

Post Production

Production Finance

Budget Planning

Project Management

Team Building

Leadership

Communication

Negotiation

Management